preston broad - cozy boyz

Working on the Cozy Boyz website was a pivotal moment in my journey as a developer. As one of my first eCommerce projects, it presented both challenges and opportunities to create something unique and effective for a streetwear and clothing company based in Hawke’s Bay, New Zealand. The goal was clear: to design a streamlined eCommerce site that reflected Cozy Boyz’s distinctive style while providing a smooth and enjoyable shopping experience for their customers.

The Journey from Webflow to Shopify

The Cozy Boyz website originally began as a Webflow eCommerce project back in 2019. At the time, Webflow provided a great platform for custom design and development, allowing me to build everything from scratch. From product pages to carts, emails, and more, every aspect of the site was meticulously crafted to ensure a cohesive and branded shopping experience. The simplicity of the build, guided by Ravi’s vision, kept the focus squarely on showcasing the products and their unique designs.

During its time on Webflow, the site performed exceptionally well, with several sell-out launches. The custom-built features and the overall design resonated with the brand’s audience, helping Cozy Boyz establish a strong online presence.

However, as the brand grew and customer needs evolved, it became clear that more versatile payment options and advanced eCommerce features were needed—capabilities that Webflow’s platform at the time couldn’t fully support. This led to the decision to move the site to Shopify, which offered a broader range of payment gateways and enhanced eCommerce functionalities.

Transitioning to Shopify

The transition from Webflow to Shopify was a significant step for the Cozy Boyz website. Shopify’s robust platform allowed us to retain the custom look and feel of the original site while adding new features that improved the overall shopping experience. With Shopify, we could offer customers more payment options, streamline checkout processes, and integrate additional eCommerce tools that weren’t available on Webflow.

Despite the shift in platforms, the essence of the original build remained intact. The focus was still on simplicity and showcasing the products in the best possible light. Ravi’s direction ensured that the designs were front and center, with the website acting as a seamless extension of the Cozy Boyz brand.

Reflecting on the Project

Looking back, the Cozy Boyz project was not only a learning experience but also a testament to the importance of adaptability in web development. Starting with a custom-built site on Webflow and then transitioning to Shopify to meet evolving needs, this project demonstrated how the right platform can enhance a brand’s online presence.

The website continues to serve as a key touchpoint for Cozy Boyz, offering customers a smooth and stylish shopping experience that aligns perfectly with the brand’s identity.

you can follow cozy boyz on instagram here: @cozyboyz_co