preston broad - kiwiclub

the Kiwi Club website (@kiwi_club_nz) was a unique project designed to showcase exclusive, one-of-a-kind products in a Yeezy-inspired digital environment. The goal was to create a minimalist yet powerful online experience that placed the spotlight entirely on the product.

The website’s design was strikingly simple, stripping back elements like carts, checkouts, and navigation to their bare essentials. This minimalism allowed nothing to detract from the user experience. At the heart of the site was a countdown timer, building anticipation for each product drop. The main attraction? A 3D-rendered product, spinning endlessly at the center of the screen, captivating users with its dynamic presentation.

The site also featured an archive page, showcasing a grid of previous drops, each product displayed with the same attention to detail. This allowed visitors to explore past releases and get a sense of the brand’s unique approach to limited edition products.

Though the site has since been removed, Kiwi Club remains a testament to how minimalist design can amplify the impact of a single product, creating an immersive and memorable user experience.